the Daily Bruin

UCLA Homecoming carnival effort misplaced

 
Published October 31, 2011, 12:12 am in Editorials, Opinion
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Unsigned editorials represent the majority opinion of the editorial board.

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Correction: The original version of this editorial contained an error. Although individual organizers set personal goals for attendance at lower numbers, an official number for projected attendance was never released.

For many students, homecoming festivals and traditions are fondly remembered events.

In theory, Friday’s homecoming carnival was an OK idea. School spirit is lagging, and a large rally and celebration of the school might have encouraged attendance at Saturday’s game against Cal. But at what cost?

A critical problem with the event was its price tag – $23,700 was allotted to the homecoming committee from student government surplus funds to put on the event.

While Undergraduate Students Association Council said it worked to minimize expenses and did not use all of the allotment, we can’t help but think there is a more lasting cause to which these funds could have gone.

In light of the state budget cuts, maybe the $23,700 could have been put toward a scholarship fund for deserving undergraduates, or to other campus programs that were sent to the chopping block.

Though not as glamorous as a carnival for school spirit, these programs are of much more practical use to students.

Lack of state funding looms over many aspects of the university, and the homecoming carnival did address this fact by asking students to fill out petition postcards to be sent to lawmakers in support of higher education funding. While using surplus funds for a carnival may have seemed counter-intuitive to this purpose, a huge event does better facilitate this kind of lobbying, and this particular project was a good one.

But the homecoming effort as a whole was a little misplaced. Many students came to the carnival without having the slightest idea of what it was, using their high school’s homecoming celebration as a point of comparison.

For an event that was touted so highly on this year’s USAC agenda, the lack of publicity and advertising was somewhat disjointed. Out of those who did come, a number of students said the event was simply OK.

Since it was Parents’ Weekend, a number of families came along to check out the festivities, which probably bolstered numbers. In this respect, the carnival may have succeeded in uniting the UCLA community of students, parents and alumni, one of the key goals for the event.

But on the whole, what did homecoming really accomplish? A few hours of activities, some prizes, but nothing that really stood out to students.

The attempt to display school spirit and camaraderie would be better saved for the traditional Beat ’SC week, and the USAC’s funds would be better spent on student-oriented programs and services. Homecoming had some good intentions, but this idea is probably not worth a second shot.


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10 comments

If you really want to question how USAC spends its money and how our student fees are used, why not question the amount of money that Jazz Reggae gets, or Bruin Bash, or even the Daily Bruin itself. There are is so much money that students have paid in student-iniciated funds and for some of the places where our money has gone too, few people have only benefited from them. Why don’t we cut these programs and put the money towards “student-oriented programs and services”? We won’t cause we are selfish about our own programs. Even the Daily Bruins is hypocritical of this when it asked for money to save ASUCLA with the whole PLEDGE thing, but they didn’t state any ideas on how to be more cost-effiecent. Yes we are in rough times, and I understand that we are in a money crunch, but attacking a program that was trying to bring Bruins together is a low blow Daily Bruin.

12:45 AM October 31, 2011, by Your Name
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I read another article earlier, also written by a DB staffer, which said expected attendance was only 2,000, so 4k actual attendees actually TOPPED expected attendance… [http://www.dailybruin.com/index.php/article/2011/10/homecoming]
The other article also made it clear that the funds had to be allocated to some sort of large event, and so diverting the money towards something else like individual scholarships was not possible in the first place, kind of destroying the premise of this entire editorial.

Which article has the correct facts? I’m pretty disappointed in the DB Editors, this is just blatant inconsistency.

12:08 PM October 31, 2011, by 2011 Alumni
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Seems like Ms. Emily Resnick was in a no-win situation with the Daily Bruin. She was elected by the student body with the expectation that she carry out the items on her campaign platform. She puts on from what I can tell was a moderately successful event (the story on the front page states that 2000 people were expected to attend but they more than doubled that, which I’ll count as a success) and she gets blasted by the editorial board. I’ll bet if she didn’t put on the event, she’d get criticism for not carrying out her campaign promises. If I were her, I’d rather get criticized for putting on a positive event that thousands of people enjoyed than the alternative. And as “2011 alumni” pointed out, I’m pretty sure the fund from which Homecoming received money is designated for USAC to allocate for events like Homecoming—in fact, Bruin Bash and Jazz Reggae receive money from surplus quite regularly.

2:20 PM October 31, 2011, by 2008 Alumni
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The surplus funds used did not have to be spend on “large scale events” or for that matter spent at all. They easily could have gone back into BOD funding which all 900 student groups have access to— like many USAC Councils in years past have opted to do.

3:37 PM October 31, 2011, by Former USAC CEC
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The only disappointing thing about this opinion piece is that it did not come out when the event was being planned so that students knew where the money was going. There were many people on campus, some even in the pages of the Bruin, saying that this event was going to cost way too much for an event that is being restarted after the campus lost interest years ago. Instead of spending around $20,000 on this event the first year they restarted it, they should have only used a few thousand dollars out of BOD funding this year and then increased the funding in later years if the event went well. Now UCLA is stuck in this situation where the money was spent, a sizable group of students think it was not spent well, and students can’t do anything except hope that next year someone will stand up sooner to ask if the money is actually worth it.

The Daily Bruin for years has done some of the best reporting in the entire country (college or otherwise) and it would have been great for them to apply the same reporting dedication to this story weeks ago. Hopefully going forward there is a lot of attention to it in these pages.

For anyone that wants to use this example to question why things like JazzReggea or BruinBash and the Daily Bruin that get large amounts of student government fees, it is because these are organizations or events that have for years proven that they can efficiently and successfully spend money that UCLA gives them. Homecoming has yet to meet any of those standards and the sad thing is the campus is only realizing this after the fact.

5:36 PM October 31, 2011, by 2011 Alumni
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The way I see it, even though some students and the Daily Bruin don’t like the fact that money was spent on this event, a large amount of students did, as illustrated by the fact that they voted for Emily last Spring. Life sucks and you don’t always get what you want. However, it seems that of the student body that cared to vote last year, the majority of the people supported Emily and received what they voted for. That’s democracy.

5:55 PM October 31, 2011, by class of '13
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I had a great time at the Homecoming rally. It was a lot of fun to have an event that brought the school together, allowed many student groups to have booths, and got people excited for the game on Saturday. I think the boost in school spirit played a role in the huge amount of support at Saturday’s game and helped us win even though we were predicted to lose. The flashmob was a lot of fun too! Overall I think it was a successful event and I have lots of respect for Emily Resnick for following through with her campaign goals and putting on such a big event in a short period of time. It was a success!

7:39 PM November 1, 2011, by Your Name
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I had a great time at the Homecoming rally. It was a lot of fun to have an event that brought the school together, allowed many student groups to have booths, and got people excited for the game on Saturday. I think the boost in school spirit played a role in the huge amount of support at Saturday’s game and helped us win even though we were predicted to lose. The flashmob was a lot of fun too! Overall I think it was a successful event and I have lots of respect for Emily Resnick for following through with her campaign goals and putting on such a big event in a short period of time. It was a success!

7:45 PM November 1, 2011, by Your Name
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I don’t see why people are trying to defend the event. It was lackluster – just admit it. Look at it as a learning experience. I know that people are trying to defend their slate, but let’s just call a spade a spade. Maybe it is something that should probably not be organized next year. The Daily Bruin really got the proper perspective on it – the event is really not needed. The funds if anything could have been used for Beat ‘SC Rally and made that event even bigger as opposed to try to “revive” an old tradition. There’s a reason why it ended. But, on the flip side, I commend the groups involved to take on the daunting task of trying to pull off a big event. It is definitely not easy. Let’s look at this event and, as a campus, look forward on how effective these type of events are and what future councils can do.

7:54 PM November 1, 2011, by UCLA 2012
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OI went’ to homecoming. It wasn’t what I expected but it wasn’t bad either. Yes, there needs to be more of something but I don’t know what. I think they should try again and learn from other universities what they do for homecoming. Learn from your mistakes; learn from others. Definitely don’t listen to those who want to put you down for not meeting their expectations. If they think they can do it better, then they should step up and be part of the homecoming committee.

It is better to have tried and failed than to have not tried at all. Not trying is failure itself.

Kuddos to homecoming for trying! Don’t give up! Try at least one more time to make it better.

10:13 PM November 1, 2011, by Lindy
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