the Daily Bruin

A clean Westwood is key for bringing in new business

The Business Improvement District hires crews to keep Village safe and free of trash

 
By EDITORIAL BOARD
Published October 26, 2011, 11:22 pm in Opinion Columns, Editorials, Opinion
  Email this article  |        Share on Delicious  Share on Digg
Tools
Possibly Related

Westwood is finally taking a turn for the better – or trying to, at least.

Last week, the newly formed Business Improvement District launched a program to bring city services back to the Village.

Every day from now on, up to six people will be on patrol to help clean up the streets and assist shoppers with questions. They will also work with police to ensure the public’s safety.

These foot soldiers of Westwood, distinguished by their bright blue uniforms and Segways, are a funny-looking lot.

And at a cost of $546,000 per year, the company hired to provide these services is anything but cheap.

But decades of neglect by city maintenance crews have crippled the Village. Sidewalks are crooked and filthy; trees are overgrown; homelessness is rampant; and gross smells are attached to random places. It’s no wonder stores are struggling to find customers.

Before anything else can be done, cleanliness and safety must be prioritized. For this reason, we believe hiring service workers is a sound investment.

The BID has also identified a third priority in beautification. To this end, it has recently spent $32,000 installing year-round Christmas lights on the trees on Broxton Avenue and Westwood Boulevard.

The lights look nice, and while some may decry their price tag, everything depends on how much business the Village can win back.

It’s our feeling that small projects like this can help attract needed attention from locals and potential shoppers. Of course there is still a big difference in the aesthetics of Westwood and Third Street Promenade, but then again, Rome wasn’t built in a day.

Unsigned editorials represent the majority opinion of the editorial board.

Most business owners seem to be on board with the agenda the BID is pushing. Yet Philip Gabriel, owner of Scrubs Unlimited and Baskin Robbins in Westwood, makes a good point.

“Everything (the BID) is doing is going in the right direction,” he said. “The cleaning is great, but it doesn’t change the fact that there are so many empty spaces in the Village.”

The real problem, according to Gabriel, is that property owners charge exorbitant rents for retail locations that are not as profitable as they think they are.

This problem is out of the BID’s hands, but considering that business owners pay a majority of the BID’s $1.3 million budget, we think it only fair that property owners do their part to help support the Village.

As these developments progress, it is important that the goal is to create the friendliest environment possible for local businesses. This begins with a cleaner Westwood but should eventually lead to changes in policy so businesses can once again thrive.


Join the discussion

You Should Know: Any comments posted on dailybruin.com may be printed in the Daily Bruin. the Daily Bruin reserves the right to remove any comment deemed racially derogatory, inflammatory, or spammatory. Repeat offenders may have their IP address banned from posting future comments. Please be nice.

If this is the first time you've commented, your comment won't appear until you've verified your email address.

Formatting Options:
  • Links: "my link":http://my.url.com
  • Bold: *something!*
  • Italic: _OMG!_

1 comment

Interesting op-ed. I’ve noticed that the sidewalks have been powerwashed, quite possibly for the first time since the first BID was dismantled in the early 2000s. This is particularly impressive in front of Yamato, where were were some sort of fruit or plant grinded into the plaza tiles.

There are many factors contributing to Westwood’s current state. Sure, the economic downturn did not help. The recent cityLAB charrette funded by Westside Urban Forum was very useful for documenting the key factors fueling the changes in Westwood Village. Philip Gabriel is probably right. The rents charged in Westwood Village for store front retails are probably too high. I’ve heard rumors that some property owners wanted as much as $4 a square foot per MONTH, which is ridiculous in a business district where the vacancy rate appears to be 50%. Spudnick’s recently got evicted; their rent was $9800 a month (at least per the eviction notice taped to their front door earlier this month.)

The BID, however, is an important step in organizing property owners to push for changes that will enable Westwood to recruit businesses. I could write an entire treatise on this topic.

9:50 AM October 31, 2011, by Bruin alumna 2009
Flag this comment
Advertisement
Featured classifieds »

ADLER WEINER RESEARCH is conducting a study with Male Juniors and Seniors This is a 2 part Study. You will be paid $25 for an 1-2 min video. Some people will be chosen for a follow-up interview on Friday, June 8th, which will pay $75 for 30 min. PLEASE EMAIL awfocusgroups@gmail.com WITH THE FOLLOWING INFORMATION...1. NAME2. AGE3. ETHNICITY4. WHAT YEAR ARE YOU IN? 5. PLEASE LIST WHAT YOU DO TO WORKOUT. 6. BEST DAY TIME TELEPHONE NUMBER!!! WE ARE ALSO ACCEPTING REFERRALS IF YOU HAVE FRIENDS THAT MIGHT QUALIFY, PLEASE PASS ALONG THIS INFORMATION. · 2200 - Research Subjects


CLINICAL RESEARCH COORDINATOR/MAXILLOFACIAL: Performing research on maxillofacial pain, Tempromandibular jaw dysfunction, atypical tooth pains, Atypical facial& headaches, bruxism, stress related jaw pains. Collect data, Identify protocol problems, inform investigators& assists in problem resolution efforts. Review patients record to find new treatment methods. Review proposed study protocols to evaluate factors, data management plans& potential subject risks. Send resume to: M.Heikali; F&M Radiology Medical Center Inc., 18065 Ventura Blvd, Encino, CA 91316 · 2200 - Research Subjects


C AND C++ INSTRUCTOR. SEEKING AN INTERN who is good at C and C++ coding. Ability to understand pre-written codes and explain to non-technical audience. Please specify the course/experience you had. The position will be all through summer and may be extended. The hours can be flexible. We pay $20 - 70/hr depends on experience. pls send your CV at yjpark09_1999@yahoo.com · 7800 - Help Wanted


CSO OFFICE ASSISTANTOffice Assistant needed to work flexible hours at the UCLA Police Dept./CSO Programs. Earn $9.37/hr. Must be a UCLA student w/at least one YR. remaining. Training provided for clerical duties. For details call (310) 825-5064. · 7800 - Help Wanted


RECEPTIONIST/SECRETARYWestside law firm seeking receptionist/secretary. Mon.- Fri. from 8:30 a.m. to 5:30 p.m. Ability to type from dictation and office experience not required, but preferred. Email resume with cover letter to joycparker@yahoo.com with title law office receptionist. · 7800 - Help Wanted


***For Sale- Luxury Condo 2B/2B 90024 - Close to UCLA www.decoratorcondo.com · 8750 - Condo/Townhouse for Sale

More multimedia »