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It had all the makings of a great story – the celebrated quarterback who once led his team to the Rose Bowl, returning to his alma mater to end the football monopoly in Los Angeles. After the firing of former head football coach Karl Dorrell, the optimism was contagious.
But it just didn’t happen.
After four years and a 21-28 record, Monday was high time for coach Rick Neuheisel’s exit from Westwood. His tenure was marked by inconsistency at best. After a string of wins, the Bruins were often blown out by both inferior and superior opponents, most recently their 50-0 defeat at the Coliseum.
Though Neuheisel claimed he moved the needle of progress, his team never finished a regular season with a winning record.
With funds from UCLA Athletics and greater support from boosters, UCLA is now playing with a much larger sum, somewhere around $3-4 million, to attract a new head coach. Granted, this is a huge amount and it would make UCLA’s coach the highest paid University of California employee.
But there is good rationale for investing more in the program’s success. UCLA’s impressive athletics history is widely known and recited on every campus tour. We deserve a football team that reflects our past achievement.
A better team would also bring the school a lot more money and decrease student apathy about the football culture at UCLA. Football helps fund other sports, bringing in about $15 million. Yet lately, interest in the team has staggered; game attendance fell 25 percent under Neuheisel’s watch.
What we need is a coach who has a proven track record of turning football teams around – a coach who can reinvigorate the fans, attract the best recruits and train a team that can beat our rival to the east.
With increased financial support from boosters and a new television contract with Fox Sports through the Pac-12, UCLA could offer head coach candidates the highest salary of any coach in the conference, possibly even surpassing USC’s Lane Kiffin, who currently makes $3.6 million. This considerable sum increases the applicant pool and gives UCLA the opportunity to work with the best.
Renovated football facilities are also necessary to train serious athletes and retain the best coaches. At larger football programs such as Brigham Young University and Oregon University, players have their own weight rooms and modern practice facilities. At UCLA, Spaulding Field is only 80 yards long.
With this in mind, athletic director Dan Guerrero’s announcement that the football practice facilities will be renovated is very important for the team’s prospects.
A new coach and practice facilities won’t be the quick fix that fans might crave, but this is a chance for UCLA football to reinvent itself.
Unsigned editorials represent the majority opinion of the editorial board.
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7 comments
What a waste of money! I know the UCLA Athletics Budget is separate from the Academics, but still, that much money could be better spent helping fund the University to lower tuition.
What a waste of money! I know the UCLA Athletics Budget is separate from the Academics, but still, that much money could be better spent helping fund the University to lower tuition.
What a waste of money! I know the UCLA Athletics Budget is separate from the Academics, but still, that much money could be better spent helping fund the University to lower tuition.
^ Wrong, wrong wrong. The unspoken benefits of having a good football program are huge, you don’t know what the hell you are talking about. The exposure schools get for football, forgive me for being a realist, is much bigger than the academic spotlight alone. UCLA wouldn’t be a worldwide image if it wasn’t for our dynastic Basketball team and our tradition of athletic excellence. You don’t think football success can help increase the image and academic reputation of a school? Look at USC for god’s sake and don’t tell me that part of their meteoric rise had nothing to do with their football success. They are now even putting their “Fight On” slogan on the billboards for their new medical offices, do you need any further proof that athletics and academics are inextricably linked? I don’t understand how you people don’t realize this, a better football program can ONLY benefit our great school. One of the main parts of UCLA has always been its storied athletic programs. It is probably the most defining thing that separates us from the rest of the non-Ivy top 25 and is the lifeblood of the school. For god’s sake its one of the main things they tell you on school tours and in freaking orientations. Its embarrassing to be this bad at ANY sport, let alone the main revenue producing sports.Alums love winning teams and will open their pocketbook for the school when success happens. Granted we don’t have much of that these days but that’s another good reason to clean house and re-build our football program. WSU just raised 300,000 in one day after hiring Mike Leach. Cal, who is spending $400 million to fix Memorial stadium knows the benefit of investment too. Our facilities are holding us back more than we think and are a major factor into why we can’t get a coach for all the millions we are offering. If you build it, they will come, and hopefully then the fans will come back. We are just too heartbroken after all these losing seasons to keep being this passionate about a program that well, sucks! Yeah, I said it. It is unbelievably depressing to think that this will continue to be the future of the once proud program. Chancellor Block, invest more in football! And fire Dan Guerrero!
UCLA may do better b investing in a better Soccer team (ironically, this is what is known as Football in most of the world). At a much lower cost, you’d get a presence in a sport that is sure to become ever more dominant as the world turns into a global village. There’s an excellent chance UCLA would get a better return on this as an investment.
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Soccer? Did you read the article? Collegiate soccer will never be the revenue generating sport that collegiate football is in the US. Where will UCLA get the space for a renovated training facilities and or 100 yard practice field? The IM field…Drake Statdium?
A football field is 1.1 acres; with a track over 2 acres. I bet the top programs fields are over 2.5 acres. let’s start a bruin fan discussion; where should AD Guerrero put the football practice field and how big should the field be